EU4Energy Annual Regional Visibility Campaign 2023
To raise awareness on its programme, EU4Energy has chosen the education of youth as the focus of its visibility campaigns and communication activities. EU4Energy campaigns concentrate on transferring knowledge and experience built by the programme’s experts to younger generations through various activities, channels and materials.
Since 2021, the campaigns have mostly reached out to students – from school to university – through age-relevant comic books on energy efficiency and energy saving and the organisation of an annual educational event, the Autumn Digital EU4Energy Week for EaP Universities.
Most of these communication activities are meant to continue until the end of the programme in 2024.
Regional Training for High-level Officials of the Energy Sector
The Council of European Energy Regulators (CEER), on behalf of the European Union’s EU4Energy Phase II Programme – Promoting the Clean Energy Transition in the Eastern Partnership Countries has welcomed high-level energy professionals on March 13-14, 2023 to Brussels for a capacity-strengthening course that focused on the clean energy transition. Over the two-day training, energy regulators and policymakers from relevant ministries learned and exchanged views about new challenges related to the implementation of the Clean Energy for All Europeans Package. They explored ways to accelerate cooperation within the region including by promoting the approximation of national legislations of EaP countries with European Union (EU) requirements.
The training sessions allowed for a detailed analysis of factors that influence public and regulatory policy debate. Participants also discussed the ways to adapt regulatory frameworks to changes in the sector while maintaining investment certainty.
EU4Energy campaign on energy efficiency for children
Ozzy the Hamster is back for new adventures! This time, the well-known character must try to save his town from an inevitable future catastrophe caused by the irrational use of non-renewable energy sources. Exploring alternative green energy solutions, Ozzy and his friends manage to change their fate by disseminating knowledge and helping the population to change their habits.
In “Glass Globe”, the second series of the comic book featuring Ozzy the Hamster, the focus is on increasing younger generations’ understanding and knowledge about the importance of using clean energy to safeguard our planet. Renewable energy sources such as hydro power, wind and solar energy are explained in an easy and understandable language, as well as the methods through which these sources can be converted into energy. Additionally, a new Do-It-Yourself kit helps young readers acquire better practical knowledge based on the tips from the comic book.
Just like “Light Bulb”, the first Ozzy comic book series, “Glass Globe” is available in six languages and is being distributed at local schools across the Eastern Partnership countries as extracurricular reading material for school children. Additionally, a social media campaign featuring Ozzy the Hamster will be launched by EU Neighbours East at the same time as EU Green Week targeting and engaging school children via various social media platforms and through school activities.
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Conference on Creating a Regional Energy Market in the EU’s Eastern Neighbourhood - Accelerating the clean energy transition through an interconnected energy market
The regional conference “Creating Energy Market in the EU’s Eastern Neighbourhood”, organised by the Council of European Energy Regulators (CEER) in the framework of the EU4Energy Phase II Programme was held on June 19, 2023 in Vienna, Austria with the aim to facilitate experience-sharing among ministries and energy regulators both from the EU and from Eastern Partnership countries.
The Conference brought together decision-makers, regulators and experts in the energy field to discuss the challenges and opportunities of regional integration on the background of the current energy crisis and lessons learnt from the winter of 2022-23. The event offered participants the opportunity to exchange views on creating a regional energy market and address the challenges and prospects in the South Caucasus as well as the implications for security of supply in the European Union and the Energy Community.
Training on Covering Energy Issues in Media
The Council of European Energy Regulators (CEER), in the framework of the European Union’s EU4Energy Phase II Programme – Promoting the Clean Energy Transition in the Eastern Partnership Countries has welcomed public relations specialists of the energy ministries and National Regulatory Authorities, as well as journalists working on energy-related topics from the Eastern Partnership Countries on 13-14 July for a two-day training in Batumi, Georgia on Covering Energy Issues in the Media.
The training assisted participants to benefit from an enriching training experience, along with valuable insights into crisis communications and the formulation of emergency communication strategies. Topics such as quality of service, support for vulnerable customers and the significance of renewable energy source development have been covered. The training provided possibility to the attendees to put their newly acquired technical knowledge into practice through engaging case-study exercises.
Additionally, for the purpose of promoting communication in the Energy Sector, CEER has designed a Guide for Communication Specialists of National Authorities and Journalists in the Energy Sector.
